With over a decade of international experience in fashion, I partner with brands, founders and creative teams to shape strong concepts, elevated collections and future-focused design strategies.

My work moves across mood direction, trend forecasting, colour storytelling, collection narratives, product development, rebranding and presentation strategy.
With a strong foundation in underwear, swimwear and loungewear, I bring both creative vision and deep product knowledge.
From first concept to final collection.

Having worked with both independent brands and global fashion houses, including Love Stories Intimates, Victoria’s Secret, Calvin Klein and just recently Hunkemöller, I understand how to translate a brand’s identity into products, stories and visuals that feel relevant, refined and commercially strong.

What defines my approach is the combination of aesthetic instinct, strategic thinking, mentor creative talent to get the best out of them and innovation.
I actively integrate AI tools into the creative process to explore new workflows, accelerate ideation and elevate visual storytelling, always with quality, emotion and brand relevance at the core.

I am open to collaborations in creative strategy, concept development, collection direction, AI-supported design workflows, mentorship and brand/product innovation.

For inquiries, please reach out to info@imavandeven.com.

Best,
Inge van de Ven

IMAvandeven